4.2.12

ARTion! Against Air Pollution!


Photo By ERIK DE CASTRO/REUTERS
What caught my attention almost immediately was these murals done by Filipino artists on a wall in EDSA, a main highway, with air-purifying paint in Metro Manila last February 1, 2012. It was set out by the Philippine paint manufacturer of Boysen, with the support of the MMDA (Metro Manila Development Authority), to launched an urban renewal initiative with the use of Boysen's KNOxOUT paint. 



Photo By ERIK DE CASTRO/REUTERS

Photo By ERIK DE CASTRO/REUTERS

Photo By ERIK DE CASTRO/REUTERS
The first part of the project by Jose Tence Ruiz can already be seen on the wall along the Barangay San Lorenzo-Mantrade area of EDSA.

Photo By JESSICARULESTHEUNIVERSE

Photo By ADOBO MAGAZINE


Using, light, Boysen's KNOxOUT paint transforms airborne toxins into safe residues which are washed away by rains. The paint was tested on the Guadalupe MRT station last year and Boysen claims that it has helped reduce pollution of as much as 30, 000 cars. Now, Boysen will expand their green initiative to the entire stretch of EDSA, by painting the avenue green, so to speak. Eight huge artworks by 11 artists: Jose Tence Ruiz, Neal M. Oshima, Baby Imperial and Coco Anne of B+C graphic design studio, the art department of the advertising agency TBWA, Virgilio "Pandy" Aviado, Alfredo and Isabel Aquilizan, Erika Tan and Tapio Snellman, will be every 45 days making KNOxOUT a medium of social change. This project is curated and supervised by Marian Roces of TAO, INC.


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